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what is retargeting in digital marketing

The 4-1-1 On What Is Retargeting In Digital Marketing

If you’ve ever browsed a website for a product, only to see an ad for that same product on a different site, you’ve experienced retargeting in action. In this blog post, we’ll explore:

  • What is retargeting and digital marketing
  • How retargeting works
  • Why retargeting is such a important tactic for marketing Boutique fitness businesses
what is retargeting in digital marketing

A simple answer to the question “what is retargeting and digital marketing?” is this:

Retargeting is a form of online advertising that only shows ads to people who’ve interacted with your website.

 Any interaction can trigger the showing of retargeting ads to a website visitor. Interactions like:

  • A visit to your website
  • A visit followed by creating an account without purchasing an intro package or scheduling a first visit
  • A visit where someone added an intro package to the shopping cart, but then abandoned the cart
what is retargeting in digital marketing

The idea behind retargeting is to keep your potential clients' desire to try your services top of their mind and encourage them to take the next step, such as buying an intro package or scheduling their first appointment. 

Now that we have a better understanding of the answer to the question "What Is Retargeting in Digital Marketing?", let's move on and talk about the benefits of using it.

Why You Should Use Retargeting In Digital Marketing

Retargeting is a highly effective digital marketing technique that can help you reach potential clients who have already researched your service.

Here are 4 benefits of using retargeting in your digital marketing campaigns:

what is retargeting in digital marketing

Increased Conversion Rates: Retargeting helps to keep your service in front of potential clients, reminding them of their initial interest in your skills. This consistent exposure can lead to more purchases because people are more likely to convert after being exposed to the possibilities of your service multiple times.

what is retargeting in digital marketing

Better ROI: Retargeting ads typically have a higher ROI than other forms of online advertising because they are only shown to people who have already shown an interest in your business. The ads are shown to fewer people that are more likely to convert. As a result, you will have a smaller investment that leads to a higher return. 

what is retargeting in digital marketing

Improved Awareness: Retargeting ads can help to improve the awareness of your boutique fitness business within your community. By keeping your brand in front of potential customers that don’t convert immediately, you are helping them remember that they want the fitness transformation that your service provides. And they may even tell their friends about it.

what is retargeting in digital marketing

Customized Messaging: Retargeting allows you to create customized messaging for people that are at different points in your sales process.

For example, you could create retargeting ads for people who registered but didn’t buy an introductory package, and then create different ads for people that simply were perusing your website.

This customization can help to make your ads more relevant and appealing to your potential clients.

How Does Retargeting Work?

Here’s how retargeting typically works:

what is retargeting in digital marketing
  1. 1
    A user visits a website: When a user visits a website, a cookie (a small piece of data) is stored in their browser.
  2. 2
    The user leaves the website: If the user leaves the website without making a purchase or completing a desired action, the cookie signals the website’s retargeting provider to add the user to a retargeting audience made up only of your website visitors.
  3. 3
    The user is targeted with ads: The retargeting provider uses the retargeting list to serve ads to the user on other websites they visit, social media platforms, or through email campaigns. The ads usually promote products or services related to the user’s previous interactions with the website.
  4. 4
    The user returns to the website: If the user clicks on the retargeted ad and returns to the website, the retargeting provider can measure the success of the retargeting campaign and even remove them from a retargeting audience when a conversion event occurs. 

The Bottom Line: What Is Retargeting In Digital Marketing?

Retargeting is a powerful digital marketing technique that can help you increase conversion rates, improve ROI, and increase brand awareness.

what is retargeting in digital marketing

By reminding customers about your boutique fitness business and encouraging them to take action, you can see significant improvements in your digital marketing campaigns. So if you haven’t tried retargeting yet, it’s definitely worth considering!

 So if you haven’t tried retargeting yet, it’s definitely worth considering!

Mindbody BOLD Replay: Increase Intro Offer Sales with Retargeting 

Free resource showing how it's done right and wrong for a fitness business!


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About the author 

Mark Firehammer

Co-Creator Fitstreams.club, fitness biz consultant at Fitness Business Pros, a veteran digital marketer and marketing educator. Plus a lover of cats, and he can sing! Just ask Alexa to play songs by him.

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